Drive Growth,
Inspire Trust

Strategic branding for private equity firms,
PE backed businesses and the finance industry.

Never Know Defeat is the branding agency for the private equity industry, with a track record of unlocking the potential of your brand to fuel business growth and cultivate lasting trust.

Entrust us with your brand's ascent to greatness

Harnessing over a decade of experience, our agency excels at the fusion of design and success within private equity and finance. Our unmatched track record of serving clients in private equity and finance, has honed our expertise in crafting captivating brand identities that win.

Unlock a decade’s worth of industry-specific design mastery, and propel your pursuit of unrivalled success. By partnering with us, you gain access to our profound industry knowledge, creative expertise, and a proven track record of delivering exceptional outcomes for clients in the PE and finance industry. Stand out from the competition, forge meaningful connections, and achieve long-term success with our agency by your side.

Proven Expertise

With a deep understanding of the unique needs and challenges faced by private equity firms, we offer a range of services to elevate your brand, enhance portfolio company brands, and assist with companies preparing to exit.

Whether you require a complete brand overhaul, a strategic repositioning, or design support for your portfolio companies, we have the expertise to deliver exceptional results that drive value and attract the right attention.

Find out how we can help you win

Find out how we can help you win



Increase in new users


Increase in visitors


Increase in average Engagement time

Transform Your Brand with a Free Audit and Consultation

Sign up now for a free consultation and brand audit that will provide you with actionable steps to elevate your brand’s impact and drive tangible results.

Leverage our extensive industry experience and claim your complimentary brand audit and industry insights session to unlock the true potential of your brand. Fill out the form below and we look forward to meeting you.

During this personalised consultation, you can expect:

Case Studies


"Worked wonders on our rebrand and website design. On top of the quality design work they really got us thinking about who we are as a business and how our branding should represent what we do / reflect who we are. Totally transformational experience. I would recommend to anyone looking to rebrand / have some design work done. Thanks NKD!"
Richard Ayliffe
Head of Marketing Operations, PepTalks
"Thanks very much to the team at Never know Defeat. They were fantastic to work with and really enhanced our brand. They helped us create a very good website that has received a great response from our target audience."
George Buchanan
Marketing Manager, Growth Capital Partners
"The team totally delivered and have given us an amazing platform to bring all of our ideas to life. The feedback we’ve received since going live in mid-January has been overwhelmingly positive and we’re now really proud to use the site as our shopfront to give a peek into the warm Tenzing culture."
Charlie Taylor
Marketing & Community Director


We provide support in brand creation, website design & build, graphic design, packaging, illustration, and marketing assets. We help you connect with your audience and take your business to the next level.

What we do


Identity and logotype
Brand guidelines
Marketing Material
Ad campaigns
Mockup creation


Decorative Illustration
Icon design
Pattern design


Poster design


Web Design
User interface design
User experience design
Usability analysis
App Design
Presentation design

Drive Business Growth. Start the Conversation Today!

Ignite your brand’s success. Get in touch now to discuss your design and branding needs with our expert team. Let us build trust, amplify your presence, and drive remarkable business growth together. Take action today and unlock your brand’s true potential.