Strategic Branding for private equity firms and PE backed businesses.

Never Know Defeat is the branding agency for the investment management industry, with track record of success in the private equity and PE backed organisations.

Branding process

01 Analysis & Goal Setting

The first step of any project is always really getting to know our clients and their brands. We analyse how well their brand is performing, identifying strengths and weaknesses. It’s imperative to truly understand your brand from the ground up, and we look at all aspects of what makes you tick.

02 Analysis & Goal Setting

The first step of any project is always really getting to know our clients and their brands. We analyse how well their brand is performing, identifying strengths and weaknesses. It’s imperative to truly understand your brand from the ground up, and we look at all aspects of what makes you tick.

03 Analysis & Goal Setting

The first step of any project is always really getting to know our clients and their brands. We analyse how well their brand is performing, identifying strengths and weaknesses. It’s imperative to truly understand your brand from the ground up, and we look at all aspects of what makes you tick.

04 Analysis & Goal Setting

The first step of any project is always really getting to know our clients and their brands. We analyse how well their brand is performing, identifying strengths and weaknesses. It’s imperative to truly understand your brand from the ground up, and we look at all aspects of what makes you tick.

Design for growth


The private equity industry understands the importance of branding more than most. Innovative and consistent branding communicates a businesses reputation, integrity, market standing, and vision. The brand equity and image across all media platforms lays a solid foundation for investor and consumer confidence allowing companies to grow.

The Power of Branding in Private Equity Deals

Find out how we can help you win

Find out how we can help you win