With the recent emergence of the ready-to-drink cocktail in a can market, Mixtons seeks to update its brand identity to cater to this evolving consumer trend. The goal is to create a fresh and captivating brand image that resonates with the target audience and reflects the quality and uniqueness of Mixtons’ ready-to-drink cocktail offerings.
The refreshed brand will showcase Mixtons’ dedication to providing a convenient and exceptional cocktail experience, establishing a strong foothold in this evolving market segment.