Working with a London cycling institution, on everything from apparel design to signage. Kinoko Cycles (formerly Tokyo Fixed) is a London cycling institution. With roots in Japanese custom bicycles and one of the founding retailers of the fixed gear phenomenon in Europe, they have been one of the most popular cycling stores in recent years.
As keen cyclists, it was an absolute pleasure to work with Kinoko from 2012-2014, on a huge range of projects. The majority of the work was producing graphics and design concepts for the constantly updating product range, and covered all items for any discerning cyclist. This ranged from jerseys, gilets, thermal socks, water bottles, caps and even mud guards. As Kinoko and Tokyo Fixed have broadened their scope over recent years to include more fashion based items, this also provided us with the opportunity to design t-shirts, hoodies, caps and other items.
Whilst most of the work was product based we also worked on digital elements, with particular emphasis on promotional banners and tweaking the companies website. We’d like to thank Max and the Kinoko team for being such a wonderful client.