Amidst a staggering 40% surge in sales over the past year, the exponential growth of the Ready-to-Drink category can be attributed less to our beverage choices and more to the transformative shifts in our lifestyle choices.
In recent years, the cocktail industry has witnessed a remarkable transformation with the emergence of ready-to-drink (RTD) canned cocktails. Gone are the days of spending hours perfecting mixology techniques or hunting for the right ingredients. The era of convenience and innovation has dawned upon us, introducing a new wave of libations that combine the art of mixology with the ease of ready-to-drink convenience.
Convenience Meets Craftsmanship
RTD canned cocktails have taken the market by storm, providing a hassle-free alternative to traditional cocktail preparation. No longer do you need to be an expert mixologist or visit an upscale bar to enjoy a perfectly balanced cocktail. With a simple crack open of a can, you can savour a meticulously crafted blend of flavours, carefully concocted by masterful bartenders.
The Rise of Innovation
The beauty of ready-to-drink canned cocktails lies in their ability to offer a plethora of innovative options. From classic favourites like Margaritas and Mojitos to unique creations like botanical-infused cocktails and seasonal specialties, the RTD market has become a playground for mixologists to showcase their creativity. These innovative libations push the boundaries of traditional mixology, allowing consumers to explore a world of flavours in a convenient, single-serving can.
Quality and Consistency
One may wonder, do RTD canned cocktails compromise on quality? Absolutely not. In fact, renowned cocktail brands are investing their expertise and time to ensure that each sip from a can delivers the same high standard of taste and experience as a cocktail prepared in a top-tier bar. The meticulous attention to detail in the formulation, sourcing of premium ingredients, and precise measurement of flavours guarantees a consistent and delightful drinking experience.
Embracing the Lifestyle
The increasing popularity of RTD canned cocktails can be attributed to more than just convenience and quality. It reflects a shift in the way we live and socialize. These portable libations cater to our fast-paced lives, offering an ideal solution for those who crave a well-crafted cocktail on-the-go, whether it’s for a picnic in the park, a beach day, or a gathering with friends. RTD canned cocktails have become a statement of lifestyle—a way to elevate the enjoyment of a drink without compromising on taste or experience.
Emboldening Branding and Packaging
As the RTD canned cocktail market expands, branding and packaging play a crucial role in capturing consumer attention. Unique, eye-catching designs that convey the essence of the cocktail inside the can can make all the difference in a crowded marketplace. Brands are embracing vibrant colors, sleek packaging, and captivating visuals to stand out and create a lasting impression. The artistry of design has become an integral part of the RTD experience, captivating both taste buds and visual senses. You can view our recent work for Mixtons’ transition from bottles to cans here.
The era of ready-to-drink canned cocktails has revolutionised mixology, bringing forth a new chapter in the cocktail industry. The convenience, innovation, and rising popularity of these libations are reshaping the way we enjoy and experience cocktails. From classic recipes to inventive blends, RTD canned cocktails offer a gateway to the world of mixology with the added convenience of portability. So, embrace the revolution, grab a can, and savour the perfect blend of craftsmanship and convenience. Cheers to the era of ready-to-drink canned cocktails!