Most people will have heard of Kickstarter and the great platform it gives to businesses who are looking to raise funds for a new project, product or service. Recently, one of our clients – that we’ve helped with their branding – smashed their Kickstarter campaign and it got us thinking, how does a company achieve the success and funding needed using an online platform? At time of writing they have received $222,143 pledges of their $160,000 goal, and they still have 5 days left!!!
Top Tips for a Successful Kickstarter Campaign
When it comes to creating a Kickstarter campaign, there’s no room for minimal effort and a relaxed attitude. Whatever it is you need help with, it’s important that you put the time and effort into ensuring the campaign has everything it needs in order to go the distance. So, with that in mind, here are our top tips for creating a successful Kickstarter campaign:
- Explain What You’re Doing and Why
When you set up a campaign, you need to remember that you’re asking for pledges from people that may not know you or your project. So, provide all the information they need. Explain what you’re doing, what you’re asking for and why you’re doing it.
- Be Clear and Concise About the Benefits
Clearly explain how the product or service benefits the customer, as a way to show that your campaign is worth the pledge. There are a lot of campaigns out there to choose from, so you need to make yours stands out as one that deserves success.
- Include Well Presented Imagery
Though a lot of a Kickstarter campaign’s success will come down to content and marketing, it’s important to include imagery. Use high quality photographs and great graphics, as these help to the campaign to look professional, organised and planned.
- Set Realistic Targets
Before starting the campaign, clearly plan out your targets. Work out what you’re asking for and when you want to hit each milestone; this will help to keep the campaign organised and pledgers up to date on how far you have left to go.
- Publicise the Campaign Before it Launches
Instead of just launching the campaign one day without a mention to any potential pledgers, take the time to create a buzz around what you’re doing. Use social media, digital marketing and connections to spread the word.
- Utilise Pledger Perks
Online campaigns like those on Kickstarter can offer pledger perks and these are a fantastic tool. Not only do they encourage potential pledgers to make a pledge, but they also encourage a higher pledge amount as they will receive more in return.
As with all aspects of the digital work, taking the time to execute a project well can have a huge impact on its success. If you want to smash it with your Kickstarter campaign, ensure you use all of the tools at your disposal and if you want to get the most pledgers possible talk to us about how we can help.
