Brand

We believe that a brand’s identity is critical to its success, and a clear understanding of what makes your brand tick is essential. We work closely with our clients to identify this, creating strong and flexible brands that will never know defeat.

Unlocking the full potential of your brand

ITALIC was founded in 2012 by designer / creative directors Ron Thompson and Matt Titone. Both moved to LA from New York City in 2006 in search of sunnier skies and a healthier work lifestyle.

Strategy led Branding

Big or small, we work with you to uniquely articulate what makes you different, then bring it to life with creativity.

A brand as unique as you are.

Big or small, we work with you to uniquely articulate what makes you different, then bring it to life with creativity.

Find out how we can help you win

Find out how we can help you win

Branding process

01 Analysis & Goal Setting

The first step of any project is always really getting to know our clients and their brands. We analyse how well their brand is performing, identifying strengths and weaknesses. It’s imperative to truly understand your brand from the ground up, and we look at all aspects of what makes you tick.

02 Strategy & Vision

With a deep understanding of your brand and its goals, we create a clearly defined strategy for moving forward. By identifying what is special and unique about you, establishing your story and how your target market can be attracted, it forms a roadmap for your future success.

03 Brand & Visual Identity

At this stage, we begin bringing your brand to life. Through comprehensive research, testing, and ongoing dialogue with you, we develop a brand identity that forms the backbone of all future strategies. This is a time for exploration, courage, and experimentation, ensuring no stone is left unturned. We seek out that singular idea that will truly bring your brand to life, crafting a visual identity that resonates deeply with your audience and sets the stage for long-term success.

04 Application

With strong foundations in place, your new brand can expand and grow across all platforms and media types, reaching out to its target audience with confidence and purpose. We are with you every step on your brand’s journey.

You can’t buy something if you don’t remember it

Branding action

Testimonials

“Dave and Grahame are honestly incredible. We engaged them for a full re-brand and from start to finish they were full of ideas, patient and most importantly, came up with a truly special and innovative design which was EXACTLY what we’d envisioned and more.”
Xavier Craine
Co-Founder, Mixtons
“Dave and Grahame are honestly incredible. We engaged them for a full re-brand and from start to finish they were full of ideas, patient and most importantly, came up with a truly special and innovative design which was EXACTLY what we’d envisioned and more.”
Xavier Craine
Co-Founder, Mixtons

Ready to level-up
your brand?

Tyler Brûlé, who founded Winkreative in 1998, applies his experiences as a journalist, editor and publisher to the agency’s work, always thinking critically and creatively about opportunities for our clients.

He also acts as Monocle’s editorial director, connecting the dots between both companies with his sense of entrepreneurialism, worldly outlook and quest for quality.