Whether you’re operating a relatively small business or a large established company, there will come a time when you’re considering a complete rebrand. However, knowing whether it’s time to rebrand or whether you’re simply wanting to shake a few things up, isn’t always easy. After all, you don’t want to go ahead and rebrand everything when it’s not necessary and you don’t want to ignore the need to rebrand when it could actually make a huge difference. So, how do you know when it’s time to rebrand?
When Your Existing Branding is Old or Out of Date
As with everything, there are trends in the world of branding and not everything ages well. If your business’ branding is beginning to look dated, it’s probably time for a shake up. A rebrand can put a modern spin on an out of date logo or website. It can elevate your brand and add relevance. In some recent cases rebranding has also acted as a marketing exercise.
When You’re Hoping To Conquer a New Demographic or Target Audience
If something has changed about your business and you’re looking to target a new age range or new group of people, a rebrand could be helpful. Branding goes a long way towards grabbing the attention and loyalty of a customer and therefore branding should be done with that specific demographic in mind.
When You Reach Your Original Goal
Whenever a new business starts up there are goals that are set out, and once these are met it’s often a case of wondering what to do next. As a business grows, its branding should do so as well. For example, the business’ mission could change to include a wider range of products or more services could be added. Rebranding can help to reflect this.
Your Existing Branding Isn’t Up to Scratch
Though enlisting the help of professionals should have left you with top notch branding, that isn’t always the case. If your existing branding isn’t up to scratch or it’s not ticking all of the boxes, it’s time to rebrand. Branding is important in a business and you shouldn’t settle for anything less that perfect.
As you can see, there isn’t one set answer when it comes to knowing when to rebrand; it’s more to do with understanding when your business or company specifically could benefit from an update.