Who We Are
For over seven years we have been producing creative solutions and solving design problems for clients worldwide from our base in Bristol, England. Started in 2012 by designers Grahame Taylor and David Heaton, we pride ourselves on creating inspiring, successful brands that tell stories, connect with audiences, and take your business to the next level.
We believe that a brand’s identity is critical to its success, and a clear understanding of what makes your brand tick is essential. We work closely with our clients to identify this, creating strong and flexible brands that will never know defeat.
What We Do
Identity and logotype
User interface design
User experience design
Bristol’s architecture, people & vibrant creative community are sources of constant inspiration for Never Know Defeat. With great connections to London and a growing design industry, Bristol is a great place to be a designer. The independent culture that’s embedded in Bristol makes it an exciting hot bed of creative ventures. We are proud to be part of this great city.
How we do it
1. Analysis & Goal Setting
ALL JOURNEYS START WITH A SINGLE STEP
The first step of any project is always really getting to know our clients and their brands. We analyse how well their brand is performing, identifying strengths and weaknesses. It’s imperative to truly understand your brand from the ground up, and we look at all aspects of what makes you tick.
2. Strategy & Vision
FAIL TO PLAN, PLAN TO FAIL
With a deep understanding of your brand and its goals, we create a clearly defined strategy for moving forward. By identifying what is special and unique about you, establishing your story and how your target market can be attracted, it forms a roadmap for your future success.
3. Brand & Visual Identity
COURAGE, EXPLORATION AND TAKING RISKS
It’s at this point we begin bringing your brand to life. Comprehensive research, testing, and dialogue with our clients helps to produce a brand identity that forms the backbone of all future strategies. This is a time for exploration, courage, experiments, and taking risks to ensure no stone is left unturned. We discover that single idea that brings your brand to life.
WITH YOU EVERY STEP OF THE WAY
With strong foundations in place, your new brand can expand and grow across all platforms and media types, reaching out to its target audience with confidence and purpose. We are with you every step on your brand’s journey.