About - Never Know Defeat

Who We Are

For over seven years we have been producing creative solutions and solving design problems for clients worldwide from our base in Bristol, England. Started in 2012 by designers Grahame Taylor and David Heaton, we pride ourselves on creating inspiring, successful brands that tell stories, connect with audiences, and take your business to the next level.

We believe that a brand’s identity is critical to its success, and a clear understanding of what makes your brand tick is essential. We work closely with our clients to identify this, creating strong and flexible brands that will never know defeat.

About - Never Know Defeat

Grahame Taylor

Creative Partner
About - Never Know Defeat

David Heaton

Creative Partner

What We Do

Graphic Design
Identity and logotype
Brand guidelines
Packaging
Signage
Marketing Material

Illustration
Infographics
Decorative Illustration
Icon design
Pattern design

Editorial
Books
Magazines
Reports
Typography design
Poster design
Brochures

Digital Design
Web Design
User interface design
User experience design
Usability analysis
App Design

Bristol Love

Bristol’s architecture, people & vibrant creative community are sources of constant inspiration for Never Know Defeat. With great connections to London and a growing design industry, Bristol is a great place to be a designer. The independent culture that’s embedded in Bristol makes it an exciting hot bed of creative ventures. We are proud to be part of this great city.

How we do it

1. Analysis & Goal Setting

ALL JOURNEYS START WITH A SINGLE STEP

The first step of any project is always really getting to know our clients and their brands. We analyse how well their brand is performing, identifying strengths and weaknesses. It’s imperative to truly understand your brand from the ground up, and we look at all aspects of what makes you tick.

2. Strategy & Vision

FAIL TO PLAN, PLAN TO FAIL

With a deep understanding of your brand and its goals, we create a clearly defined strategy for moving forward. By identifying what is special and unique about you, establishing your story and how your target market can be attracted, it forms a roadmap for your future success.

3. Brand & Visual Identity

COURAGE, EXPLORATION AND TAKING RISKS

It’s at this point we begin bringing your brand to life. Comprehensive research, testing, and dialogue with our clients helps to produce a brand identity that forms the backbone of all future strategies. This is a time for exploration, courage, experiments, and taking risks to ensure no stone is left unturned. We discover that single idea that brings your brand to life.

4. Application

WITH YOU EVERY STEP OF THE WAY

With strong foundations in place, your new brand can expand and grow across all platforms and media types, reaching out to its target audience with confidence and purpose. We are with you every step on your brand’s journey.